DIRECT MARKETING

Direct marketing is a type of advertising that reaches its audience directly, this can be used through multiple channels including direct mail, telemarketing, email, social networks, catalogues, online advertising, interactive, television, etc. Direct marketing communicates directly with the end consumer using techniques such as flyers, catalogue distribution, promotional letter, and telemarketing.

Direct Advertising is a type of marketing. There are two main definitional characteristics which separate it from any other type of marketing. The first is that it sends it message directly to the end consumers, without the use of intervening commercial communication media. The second is the core principle of all successful advertising driving a specific “call to action.” This type of marketing involves an importance on track able, measureable, positive responses from consumers regardless of medium.

Direct marketing is used at various different businesses - from the smallest start-up to the leaders on the FTSE 100. A well-executed direct marketing campaign can offer a positive return on investment.